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Brand origins

Pour favoriser l’art de bien vivre ensemble, nous nous donnons pour mission de créer des univers parfumés aussi beaux à voir qu’élégants à vivre. Nos parfums sont les messagers d’une histoire, les porteurs d’un lien. Nous espérons que vous aurez autant de plaisir à les vivre et à les partager que nous à les façonner.

L'histoire de la marque

An explorer at heart and passionate about aviation, Jean Max Estéban loved to tell how the company that bears his name was born from his love at first sight for a young artist, a perfume lover. To win her over, he imagined finely decorated totem objects, which he imbued with precious notes.

His desire: to share his emotions and the infinite poetry that this world inspired in him. What followed was a succession of encounters and friendships. Among their circle of friends, stylist Primrose Bordier, queen of color, quickly enhanced the first collections and convinced them to expand their creations.

Collection after collection, the art of perfume reinvents itself and creations continue to charm the eye as much as the senses. All over the world, Estéban perfume objects are messengers of a story, bearers of a connection.

For over 45 years, Estéban has never stopped creating captivating and irresistible perfumes, to which one becomes attached because they make life and home more beautiful.

RETROSPECTIVE

Brand story

1980

Company formation

Invention of the microporous ceramic with a perfumed core.

1985 - opening

1st export market in Japan

At Estéban, strong ties intimately link France and Japan. Estéban fragrances have been distributed in Japan since 1985. Since then, a lasting partnership has been established between Estéban & Nippon Kodo, an ancestral company supplying Japanese incense to the Imperial Court of Japan.

1990 - Launch

Cedar Collection

Cèdre is an emblematic creation. It is a signature collection of messages, a fragrance characteristic of Estéban's expertise.

1995 - Opening

1st store in Paris

It is in Saint Germain des Prés, in the heart of Paris, that the first Estéban boutique opens, in a neighborhood full of magic and mystery.

2000 - Fine-tuning

100% vegetable wax

Nature is at the heart of the creative process, with a careful selection of components: candles made from 100% vegetable wax and pure cotton wicks, among others.

2005 - Founded

First candle refill

The first refills for scented candles reflect Estéban's commitment to placing the environment at the heart of its development. Most products are refillable, and most bottles, packaging, and cases are recyclable.

2006 - Launch

Scented bouquets

Facile à vivre, cet objet déco incontournable s’intégre avec harmonie dans toutes les pièces de la maison. Il diffuse tout seul le parfum de votre choix pendant des semaines.

2011 - Innovation

Fragrance Mist Diffusers

As part of its commitment to innovation, Estéban is adding a collection of fragrance mist diffusers to its range. They create a pleasantly fragrant and soothing atmosphere in your home: a light, revitalizing mist, the murmur of water.

2018 - New premises

Moving

Estéban is opening its new production plant in Lavérune, Hérault, where over 90% of our products are manufactured.

2025 - Lancement

Iconic Color - Tristan Lohner

Estéban s’associe au designer français Tristan Lohner pour créer Iconic Color, une collection de bougies et bouquets parfumés qui réinvente le parfum d’intérieur par le design. Entre couleurs, matières et formes contemporaines, cette collaboration fait du parfum un véritable objet de décoration.

2025 - Lancement

Nouvelle technologie - Diffuseur sans eau

Estéban innove avec le lancement d’Origine, un nouveau diffuseur de parfum sans eau. Une nouvelle façon de parfumer son intérieur, alliant simplicité, élégance et innovation.

2026 - Construction

Nouveau site logistique

Estéban inaugure son nouveau site logistique à Vailhauquès, dédié à la préparation et à l’expédition des commandes. Une nouvelle étape qui permet à la marque de renforcer ses capacités logistiques, d’accompagner sa croissance et de poursuivre son développement tout en conservant son ancrage local.

Free samples

Made in France

Refillable products